WHO WE ARE What’s “SHISEIDO HAIR&MAKEUP ARTIST”?

Shiseido’s hair and makeup team consists of around 40 professionals. The company is the only cosmetic maker in Japan with its own team, the size of which is rare by global standards.

HISTORY

Origins

Origins

The Biyo Kenkyujyo (Beauty Research Center) was founded in 1953 with the aim of providing beauty lectures to Shiseido chain stores throughout Japan. The centre was later renamed Biyo Gijyutsu Kenkyujyo (Shiseido Beauty Techniques Research Center) and began to specialise in research into beauty techniques. After several subsequent name changes, the centre was assigned its current name: Beauty Creation Center.

Pursuing beauty and techniques

Pursuing beauty and techniques

In addition to the development of cosmetic products, Shiseido has been researching their practical applications for more than five decades. The results of this research have featured in advertisements, such as posters and television commercials, as well as in Hanatsubaki magazine and in-store material. Within these various creations, hair and makeup artists — previously known as beauty technicians — have played a leading role over the years.

Nurturing artists

Nurturing artists

In 1959, six years after establishing the Beauty Research Center, Shiseido created the Shiseido Beauty Academy to foster the development of beauty technicians. The company went on to found the Shiseido Academy of Beauty & Fashion (SABFA) in 1986, creating a school where beauty technicians could pursue the mastery of advanced techniques. Through these initiatives, Shiseido has been nurturing highly skilled artists since long before the category of hair and makeup artists was established in Japan.

The rise of beauty professionals

The rise of beauty professionals

Shiseido gradually began to hire graduates from the Beauty Academy and SABFA, allowing their hair and makeup team to grow in size and stature. In 1977, the company invited six Paris-based fashion designers to Japan for its monumental fashion show, Rokunin no Paris (The Paris Six). The show resulted in Shiseido hair and makeup artists being dispatched to work backstage at Paris Fashion Week, an initiative that has continued for more than four decades since. Hair and makeup artists are now also dispatched to fashion weeks in New York and Tokyo.