ABOUT SHISEIDO HAIR&MAKEUP ARTIST What does “SHISEIDO HAIR&MAKEUP ARTIST” do?

Creations

Shiseido artists have been doing the hair and makeup for fashion collections in Paris, New York and Tokyo every season for over 45 years, since we first joined Paris Fashion Week in 1976.

Also, we actively collaborate with fashion designers, artists from other industries, and other companies based on their individuality and unique sensibilities, in order to challenge ourselves to further develop our creations. We are constantly creating and transmitting new forms of beauty in our respective fields of expertise by visualizing popular manga characters through hair and makeup, creating puppet heads for bunraku theater, and producing parfaits, among other endeavors.

In addition to winning numerous awards, including at the Japan Hairdressing Awards, considered the highest honors in the beauty industry, many of our artists have also published numerous how-to manuals and portfolios that convey the breadth of their professional hair and makeup knowledge and experience.

Photoshoots for Advertisements

In addition to doing hair and makeup for the models and celebrities who appear in advertisements for Shiseido products, we also respond to offers from other companies and organizations to do hair and makeup for all kinds of photo shoots, including domestic and international magazines, fashion brands' look books, musicians' album covers, and more.

Events and Media Appearances

Although we're usually behind-the-scenes at photo shoots and shows, we also make public appearances on TV programs, Instagram lives, event shows, and in other media to share our knowledge and techniques directly with our viewers in ways they can easily understand. On our Instagram account, we regularly provide information on seasonal hair and makeup trends and the daily lives of young artists.

Social Contribution Activities

We are focusing on our "Empowered by Beauty" initiatives, through which we use our unique know-how to contribute to society at large and support people in their desires to "be themselves" through the power of beauty.

We are actively involved in social activities; we have participated in the Lavender Ring project, developed the Wig+ medical wig, proposed ideas for genderless hair and makeup styles, taught hair and makeup classes for the recipients of the Shiseido Children's Foundation scholarship, and cooperated with the makeup activities of the Shiseido Life Quality Beauty Center.

Product Development

In addition to creating colors and proposing patterns for makeup products, we also develop our own unique products based on our professional perspective. The 131 Foundation Brush, developed by hair and makeup artists, was inducted into the @Cosme Hall of Fame.

Information Development

Beauty Trend Research, which has forecasted the latest makeup trends since 1987, comprehensively analyzes information on global fashion collections, interviews with the general public, and beauty trends in domestic women's magazines and on social media. The compiled data reflects the unique perspectives of hair and makeup artists, and is widely disseminated both internally and externally.

In 2014, based on years of research on makeup trends, Shiseido announced the results of a study that documented the transition of makeup styles over approximately 100 years, from 1920 to the present, and recreated them on a single model, which has been covered by numerous media outlets.

In addition, we also develop looks for Shiseido's makeup brands and create how-to guides to help customers enjoy makeup in their own unique ways.
Shiseido's original beauty theories, such as the Golden Balance Theory, Space Balancing Theory, and Personal Image Creation, all of which were researched and developed by hair and makeup artists in order to bring out our customers' beauty, form the basis of the Shiseido Personal Beauty Partners' activities.

Education

We provide training for Personal Beauty Partners and clients of the Shiseido Group, both in Japan and overseas, to improve the make-up techniques and proposal skills that bring out the best qualities in each of our customers. We also provide lectures on makeup for various organizations and companies.